XPLANE was founded in 1993 by Dave Gray in St. Louis, Missouri. The company is currently headquartered in Portland, Oregon with a global office located in Amsterdam.

The company was named “XPLANE” (pronounced "explain") to express the fundamental value we bring to our clients. We are driven by a passion for explaining things and a desire to build an organization focused on making the complex clear.



Our Purpose 

Clarify and navigate complexity to create meaningful impact.


For the past 24 years, XPLANE has accelerated business transformation initiatives by visualizing, clarifying, and explaining complex technologies, strategies, processes, and solutions. We have worked with Fortune 500 clients in nearly every industry and business function. 

Because our specialty is conveying complex information, we often find ourselves working on B2B sales programs and internal change initiatives, such as activating business strategies, transforming IT, or optimizing processes.

XPLANE became a Certified B Corporation in 2017.

B Corps are a new type of company that uses the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.

XPLANE was certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. We’ve evaluated how our practices impact our employees, our community, the environment, and our customers.

Today, there are over 1,900 Certified B Corps around the globe, including Patagonia, Ben & Jerry's, and XPLANE clients like New Seasons and Hootsuite. We are proud to join them in redefining success in business, so that one day everyone uses business as a force for good. To learn more about our certification, read about why we became a B Corp and check out our B Corp profile.




Our Clients

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Executive Team


Dave Gray

Founder and Chief Marketing Officer

Dave is the author of four books on design, change and innovation: Selling to the VP of NO, Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, The Connected Company, and Liminal Thinking: Create the Change You Want by Changing the Way You Think


Aric Wood


With experience in general management, innovation, and new product development, Aric Wood has a keen interest in leveraging design thinking to identify opportunities and drive innovation.


Rich Shawen


Rich leads long-term financial planning and specific drill- down business modeling. 


Kathryn Jarrell

SVP Service Delivery

Kathryn is the passionate, thoughtful guardian of client and employee experience, with expertise in communication, process, and organizational culture.


Drew Mattison

SVP Account Services

Drew is responsible for ensuring XPLANE exceeds sales expectations and identifies new ways to positively impact our clients’ business.


Dave King

GM, Europe

Dave oversees a design, consulting, program management, and business development team responsible for solving problems for our global clients.