We kicked off the project with a hands-on design thinking session with the executives leading the strategy. We began to build a communication plan for the rest of the organization. After only a few days into the project, both we and the client realized that people were misaligned on what the strategy meant to them, and not just the organization at large. Rather than proceed with business as usual, we started from the top, learning the deeper stories that drove the enterprise strategy, sharing them back to the planning team, and eventually converging on a more concise version of the strategy with broad buy-in and clear next steps.
For a company of this size, translating this understanding into visual assets meant working closely with their existing communications team, to take advantage of their considerable expertise and resources. We got up to speed on their existing efforts, made recommendations and provided content, then developed a comprehensive communications plan that included an introductory animation, vision maps, and discussion guides. A high-level visual map explaining the enterprise strategy became the plan’s centerpiece. Blown up to poster size, the strategy map now hangs in regional offices around the world, and also serves as the template for a unique and effective learning game to speed up comprehension.