XPLANE Sense and Respond infographic

As web pioneer Marc Andreessen famously said, software is eating the world. Companies are scrambling to adapt to a new world where every process, system, service, and interaction must be rethought, reworked, and redesigned for a digital age.

This need for change is not limited to IT but must involve the entire executive team and indeed, the whole company, including management systems, company culture, and ways of working. That's where Sense & Respond comes in. Based on practices that are common in software firms today, Jeff Gothelf and Josh Seiden lay out out a clear, thorough, well-researched, and actionable blueprint for managing work—not just technology work but ALL work—in a digital world.


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Sense and Respond is the new book from Jeff Gothelf and Josh Seiden about how managers how can leverage technology to build continuously learning organizations.

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XPLANE is a design consultancy that helps organizations improve performance and accelerate results by driving clarity, alignment, commitment, and engagement.

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