Here’s some good perspective from Chris Brogan:
Where do you start? That’s the question I get often when I’m asked how to help a company market using social media tools. The people who contact me are smart. They tell me things like, “Yeah, they said we should start with a blog, and we said, ‘like the blog we already have?’” But what comes next is rarely a simple choice. I wanted to take you through some thoughts on what the basic building blocks of social media might be for a business (in the context of marketing, but then stretching a bit further out).
Remember, roadmaps don’t work really well until you have a solid goal or destination in mind. None of this matters unless it feels right to you, regardless of my advice. You know your company’s boundaries. You know what your comfort levels are. Proceed at your organizational pace.
Let’s make sure to revisit this in 2 1/2 years… :-)
24/7 Wall St. has come up with 10 ways in which Twitter will permanently change American business within the next two to three years, based on an examination of Twitter’s model, the ways that corporations and small businesses are currently using the service and some of the logical extensions of how companies will use Twitter in the future.
David Armano is VP of Experience Design at Critical Mass. He and Dave spent some time together at the IDEA 2008 conference and this is what he learned:
I just wrapped up 2 days at the IDEA conference in Chicago and one of the highlights for me was getting to spend some time with Dave Gray, founder of XPLANE and a wonderful advocate for visual thinking. One thing you should know about me is that I watch people very carefully and make mental notes about what I can learn about them. Here are a few things I picked up…
“Focus is something of a novelty these days. We’ve got cellphones for texting and calls, IM, Twitter, Email, RSS feeds, Facebook, Myspace… the list goes on and on. If you don’t have ADD before you start working online, it seems it’s almost inevitable thanks to these inputs. If you’re a web worker who uses the Internet for the majority of the day, you’re especially at risk for losing focus.
Focus is something that must be fought for. It’s not something that automatically switches on when you want to. You have to make sure your surroundings are perfect for working if you want to be focused. Here’s a few ways I’ve found this to work…”
“Its trouble began after an individual posted instructions on a Web site showing how the company’s sleek but seemingly indestructible Kryptonite bicycle lock could be undone with a Bic pen. The story gradually spread over the Internet as bloggers wrote about the fatal flaw and provided links to the Web site. Within five days, the bloggers’ details were picked up by mainstream media outlets such as The New York Times. Ingersoll-Rand could have limited the damage to its brand if it had used a service to track its reputation on the Web, says David Sifry, chief executive officer of Technorati, a blog tracking and search company based in San Francisco.”
