“The Carbon Economy” will be shown at The Economist’s upcoming Carbon Economy Summit on November 17 and 18, 2009 in Washington, D.C. The video is three minutes in length and includes simple visuals and a moving soundtrack to clearly convey the troubled state of global climate change and what steps must be taken to reach a positive outcome. The production was created using Apple’s Keynote software.

For more information on The Carbon Economy Summit, visit http://carboneconomy.economist.com.

As Garr Reynolds mentions over at Presentation Zen this morning, yes, this project was created with “off-the-shelf slideware” (Keynote and GarageBand, actually, along with Photoshop and Illustrator). Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Design and development by XPLANE.

For more information, or to join the conversation, please visit The Economist’s Media Convergence conference site at mediaconvergence.economist.com, or stop by shifthappens.wikispaces.com for all things Did You Know.

ou present the work with the too-small logo, and the client explains that its size must be increased. Don’t argue. Instead, listen very carefully, nodding, drawing out detail and nuance. Make it clear that this is a matter of importance and complexity, and the client is right to focus on it. Finally, announce, as if it’s just then occurring to you, that there is only one way to get this exactly right, to make sure that the client is absolutely pleased. You will prepare not one, but five options, changing the size of the logo on each one just ever so slightly….

Whether you are designing for print or for the web, making the leap from what you see on your computer screen to the outside world can be a tricky process, fraught with unpredictable changes and unexpected results. The web is full of information regarding color management and sifting through it can be very overwhelming. Contradictory opinions abound and it can be difficult to find reliable sources of information.

Over the last few months, Scott and I have been researching this topic extensively [and] we have implemented a color management system that works for us. Below we have tried to aggregate this knowledge into a simple and useful guide, designed to help you ensure your studio is set up correctly. It is not intended to be the end-all article on color management by any means — but it’s a good place to start if color management isn’t something you have previously implemented or considered.

(Thanks Quipsologies!)

Design has many rules that claim to be big truths and full of wisdom. Designers all go by rules that work for them. However, their rules may not work for someone else, or for a particular piece of design work. When a rule is forced upon you, it stops working and becomes a joke, like “Never use a PC,” or “Leave it until the last minute,” or the most famous of them all, “Less is more.”

The problem is that every rule related to, or governing, design is ultimately ridiculous. In this book we have collected the most talked-about rules and the viewpoints of designers and thought leaders who live by them or hate them.

(Thanks SwissMiss!)

I love it all except the 2nd part of #5.

We’ve just finished a new project: Put It Out is an illustrated poster showing in no uncertain terms the lethal chemicals — including arsenic, methane and formaldehyde — ingested from each cigarette and what some of the harsh health facts are surrounding smoking.

Just so awesome.