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Business of design

Ideas and links about working in the world of design.

The Tao of Deadlines

“Deadlines are a useful and ever-present factor in our work. To be a professional designer you’ve got to love and respect deadlines. But in order for you to have this proper, positive attachment to deadlines you must work to ensure that deadlines don’t become an obstacle to the quality of your work or a negative factor toward your reputation. Most of us are likely familiar with the origin of the term, but the modern aspect of deadlines in our work doesn’t need to be quite so sinister.”

Posted by Bill Keaggy on Tuesday, October 16th, 2007 at 9:12 am
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‘The Little Know-It-All’ book report

“Although some of the topics are universal to all fields of design, this book is designed for the graphic designer. It’s well-suited for students and emerging professionals as a
handy reference guide. It would be perfect for a freelance designer working on their own, providing them with information that will benefit their designs and business.”

Posted by Bill Keaggy on Friday, October 12th, 2007 at 9:23 am
Also published in Books, Graphic design, Old media | Comments Off



Design Business and Ethics

“AIGA has published a series of brochures outlining the critical ethical and professional issues encountered by designers and their clients. The series, entitled “Design Business and Ethics,” examines the key concerns a designer faces in maintaining a successful practice and speaks directly to the protection of individual rights.

Authored by industry leaders from across the country, each brochure offers clear and concise information, as well as practical and specific directions for approaching design issues. “

Posted by Bill Keaggy on Friday, October 12th, 2007 at 9:21 am
Also published in Graphic design | Comments Off



50 MANIFESTOS

“For our special 50th issue we asked 50 of the most influential architects, designers and thinkers to tell us what they believe in.”

Posted by Bill Keaggy on Thursday, September 20th, 2007 at 8:42 am
Also published in Art & architecture, Graphic design, Product design | Comments Off



How does Strategy affect Design?

“Let’s be plain about it: Design is business. We can’t go on with suspicious…accountability. Designers, who excel at making hard things easy to understand through an interface, need to be part of the business discussion. Giving them Word docs and telling them to “make it look good” won’t cut it anymore. There is no accountability there, and worse, at that point much of the potential for really giving users what they need is already lost. If the Word doc is garbage, then no matter what the designer does will fail. Garbage in, garbage out. The scope of possibility is cut down to a narrow fraction of what it could be…of what the designer could come up with if they only had some time to think about how the strategy affects the design. As Peter Merholz says: Experience is the product.”

Posted by Bill Keaggy on Thursday, September 13th, 2007 at 3:16 pm
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A Word on Design Value

“The other day we got a telephone call from a guy that wanted to ‘exponentially increase’ his Internet performance. He had an existing, custom built CMS and he wanted a complete re-design and re-build. We met with him, and he explained that he would like us to ‘design everything, ready to program’. He would then send our ‘detailed plans’ to India and let a cheap team program the whole site.

His budget? $1000.” (Thanks Airbag!)

Posted by Bill Keaggy on Monday, September 10th, 2007 at 10:49 am
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How To Think Like A Great Graphic Designer

“This is an excerpt from the book ‘How To Think Like A Great Graphic Designer:’ The first time I saw James Victore, he was wearing a gorilla suit. And no, he wasn’t trick-or-treating. He was headlining a talk for the New York chapter of the AIGA, the professional association for design. Titled “Mad As Hell,” the presentation was classic Victore: brash, brilliant, and unbridled. Victore didn’t focus on his impressive client roster or his singular talent, but rather crafted a presentation that discussed the designer as a master communicator who had an obligation to inspire social change. The second time I saw Victore, he was speaking at an event, along with Caroline Kennedy Schlossberg, for students involved in an AIGA mentorship program. Unfettered by conventional norms, James addressed the students with raw honesty, enthusiasm, and quite a few expletives.” (Thanks Coudal Partners!)

Posted by Bill Keaggy on Wednesday, September 5th, 2007 at 1:57 pm
Also published in Graphic design | Comments Off



A Brief Message

From Khoi Vinh and Liz Danzico: “A Brief Message features design opinions expressed in short form. Somewhere between critiques and manifestos, between wordy and skimpy, Brief Messages are viewpoints on design in the real world. They’re pithy, provocative and short — 200 words or less.”

Posted by Bill Keaggy on Tuesday, September 4th, 2007 at 12:54 pm
Also published in Communications, Graphic design, Web design & dev | Comments Off



Beyond The “T” – Coordinating Realistic Design Teams

“It’s not uncommon, when talking about designers and what to hire for, you hear about ‘T-shaped people.’ IDEO is most commonly identified with this, wherein you hire people with with a strong “vertical leg” in a specific skill, and an empathy that allows them to branch out and engage other disciplines.

Yesterday at Adaptive Path’s UX Week 2007, I sat on a panel on ‘Skills for Current and Future User Experience Practitioners’. As the conversation evolved, we started talking about design teams. Through the discussion, I had a lightning storm in my brain, where I realized that “T-shaped” is insufficient.”

Posted by Bill Keaggy on Sunday, September 2nd, 2007 at 7:08 am
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Business Books for Designers

Victor Lombardi: “My friend Austin wrote me, ‘I’m putting together a list of recommended books for designers interested in strategy, the business side, and jumping into entrepreneurship. Can you recommend 3-5 books you think are indispensable?’

I don’t think there’s a single book that fits that description well, and I’ve wondered if a ‘business for designers’ book would be popular or not. But pressed for an answer, here’s the 3-5 I pointed to…”

Posted by Bill Keaggy on Friday, July 27th, 2007 at 10:07 am
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Kronos video

Sample visual
Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.

Azure poster

Sample visual
XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.

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