Category Archives: Branding

qwerky

http://qwerky.stellify.net/

Seven Questions with Michael Cronan, designer and creator of the name ‘TiVo’ and the mascot

http://www.pvrblog.com/pvr/2005/12/the_pvrblog_int.html

How States Project a Come-Hither Look

http://images.businessweek.com/ss/05/10/logo_doc/index_01.htm

Corporate identity client questionnaire

http://creativebits.org/corporate_identity_client_questionnaire

Call Me Sh**head, or, What’s in a Name?

http://www.designobserver.com/archives/003635.html

Brands aren’t worth as much as we thought

http://www.boingboing.net/2004/11/06/brands_arent_worth_a.html

virginbrand.com blog

http://www.virginbrand.com/blog/

The Tyranny of the Tagline

http://www.designobserver.com/archives/000167.html

The Branding of Polaroid, 1957 – 1977

http://giam.typepad.com/the_branding_of_polaroid_/

allaboutbranding.com

http://www.allaboutbranding.com/

Building the Perfect Beast: The Igor Naming Guide to Creating Product and Company Names

http://www.igorinternational.com/naming-guide.html

The Ten Worst Naming Blunders for a Company or Product

http://www.dummies.com/WileyCDA/DummiesArticle/id-2417.html

The Philosophy of Branding: Great Philosphers Think Brands

http://www.iht.com/articles/520123.html

Process for naming a company or a product

http://www.igorinternational.com/processpoints.html

Where IKEA gets the names

http://www.margaret-marks.com/Transblawg/archives/000314.html