Category Archives: Branding

A Good Trademark: A Historical Perspective

August 31 09

http://observatory.designobserver.com/entry.html?entry=9747

By Bill Also posted in Logos/Symbols Comments(1)

brand tags

May 12 08

http://www.brandtags.net/

By Bill Also posted in Logos/Symbols CommentsComments Off

Brand Risk Management: Why Brands are Becoming More Valuable and More Vulnerable

February 14 08

http://www.lippincottmercer.com/insights/a_jurk01.shtml

By Bill CommentsComments Off

The Hardest Working Presidential Candidate Logo

January 9 08

http://www.underconsideration.com/speakup/archives/004262.html

By Bill Also posted in Logos/Symbols, Politics CommentsComments Off

David A. Bontrager Vintage Letterhead Collection

January 2 08

http://hankstruckpictures.com/dab_letterheads1.htm

By Bill Also posted in Graphic design, Old media CommentsComments Off

Seven Deadly Sins of Company Naming Changes

October 2 07

http://www.namedevelopment.com/blog/archives/2007/09/seven_deadly_si.html

By Bill CommentsComments Off

BBC Radio / Brand Portfolio Brought Into Line

September 19 07

http://www.attitudedesign.co.uk/journal/bbc-radio-brand-portfolio-brought-into-line/

By Bill Also posted in Logos/Symbols CommentsComments Off

Whose Red Cross to Bear?

September 13 07

http://www.aiga.org/content.cfm/whose-red-cross-to-bear

By Bill Also posted in Copyright/TM, Logos/Symbols CommentsComments Off

10 Things We Can Learn From Apple

June 19 07

http://www.basement.org/2007/06/10_things_we_can_learn_from_ap.html

By Bill Also posted in Apple/Macintosh, Industrial design CommentsComments Off

The fonts of big business

May 31 07

http://www.typografie.info/typowiki/index.php?title=Hausschrift-Liste_Unternehmen-zu-Schrift

By Bill Also posted in Typography CommentsComments Off

How To Name Your Company

February 20 07

http://www.thinkvitamin.com/features/biz/how-to-name-your-company

By Bill CommentsComments Off

Product naming insights from the guy who named “WiFi”

January 24 07

http://www.podtech.net/home/technology/1946/product-naming-insights-from-the-guy-who-named-wifi

By Bill CommentsComments Off

Experience design is not about brands

January 12 07

http://www.adaptivepath.com/blog/2007/01/03/experience-design-is-not-about-brands/

By Bill CommentsComments Off

Brand genericide

June 27 06

http://www.kottke.org/06/06/brand-genericide

By Bill CommentsComments Off

7 steps to a good company name

March 30 06

http://9rules.com/whitespace/7_steps_to_a_good_company_name.php

By Bill CommentsComments Off