xBlog: The visual thinking weblog
11th September 2003

Bad names to use for directories

“It’s not enough to use different browsers (or even BrowserCam) to check your site’s appearance. Back in May, I featured a company called Blackbaud, who makes software for non-profits. Their most important image — which talked about Blackbaud’s new 0% financing and ‘how easily you can afford the building blocks of success’ — wasn’t visible because they put it in a directory that was blocked by Norton Internet Security’s ad-blocking feature.”

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8th September 2003

Landscapes of Capital

“Our project is an ongoing attempt to write a multimedia Web-based book dedicated to studying how corporate television commercials portray a world shaped and defined by global capitalism during the last years of the 20th century and the first years of the 21st. Drawing on a set of over 800 TV commercials sponsored by corporate firms from 1996 to present, we try to map conceptually the landscapes and narratives of Capital, Technology and Globalization as seen in corporate television ads.”

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24th July 2003

Adtunes.com > Find TV Commercial Ad Music

“Welcome to Adtunes.com! We hope this ad music weblog serves as a great source of information on songs and music used in television commercials, movie trailers, tv shows, and much more. If you’re looking for information on a song or ad, a great place to start is in our user forums.”

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6th January 2003

IAB AD SIZES COMMITTEE RECOMMENDS NEW LARGER UNIT

“The Interactive Advertising Bureau (IAB) … announced today the recommendation of a new larger sized unit which when integrated with three existing IAB recommended ad sizes, will create a Universal Ad Package. Designed to be acceptable to advertisers and agencies, the package was created in response to advertiser demand for simpler, more cost effective units and a stronger creative palette. As it does with all new industry recommendations, the IAB will solicit industry feedback on the Universal Ad Package.”

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17th October 2002

Medicine and Madison Avenue

“This website explores the complex relationships between modern medicine and modern advertising, or ‘Madison Avenue,’ as the latter is colloquially termed. The Medicine and Madison Avenue Project presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s.”

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1st October 2002

Riders on the Storm

By John Densmore: “Dread ripples through me as I listen to a phone message from our manager saying that we (The Doors) have another offer of huge amounts of money if we would just allow one of our songs to be used as the background for a commercial. They don’t give up! I guess it’s hard to imagine that everybody doesn’t have a price.”

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20th September 2002

Advertising Slogan Hall of Fame

“It’s time the great advertising lines earned some recognition. Slogans, straplines, taglines, end lines, payoffs, claims and signatures — even some headlines. The Advertising Slogan Hall Of Fame, sponsored by ADSlogans Unlimited, recognizes excellence and best practice in advertising, benchmarking creativity — identifying the best in branding.”

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29th August 2002

EphemeraNow.com

“EphemeraNow.com is a Web site dedicated to the advertising and illustration art of mid-century America. In addition to offering images for your viewing pleasure, we sell high-quality scans of color illustrations in the public domain, for print, broadcast and Web use, as well as a limited selection of original ads snipped from vintage periodicals (Coke).”

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18th June 2002

THE AD AGE ANNUAL INTERACTIVE AGENCY REPORT

“Faced with the continuing fallout of the Dot.com collapse and recession, the advertising industry’s interactive shops stuggled mightily throughout 2001. Many tried a variety of methods in an attempt to reduce costs and survive. Advertising Age’s annual analysis found that three of the most common strategies for coping were draconian cost-cutting, widespread layoffs and office closings.”

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20th February 2002

AdBasics

“What everyone should know about advertising: Clients, brand managers, and account directors will find this information useful, perhaps interesting. But it is written by and for creative people, those of us who make ads, create marketing campaigns.”

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17th December 2001

The corporate culture of Ogilvy & Mather

“We are opposed to management by intimidation. We abhor ruthlessness. We like people with gentle manners. We see no conflict between adherence to high professional standards in our work and human kindness in our dealings with each other.” More about David Ogilvy.

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24th October 2001

Metafilter TextAds

“TextAds are a non-invasive, non-annoying, low-cost way to get your site in front of thousands of people, to announce new projects or boost traffic to your sites… Ads are priced at $2 per thousand impressions, with a minimum of 5,000 impressions. So for

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9th August 2001

Eyeblaster

“A framework for out-of-banner advertising: With a strong commitment to the online advertising industry, Eyeblaster is working … to bring advertisers the highest return for their investment, and the online ad industry with accelerated revenues.” What this means is that animation and sound will soon be crawling all over web pages everywhere. It will be awful.

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11th April 2001

undesign in orbit

“In the summer of Y2K, Maira Kalman teamed up with Creative Time and the New Museum to present TIBOR IN ORBIT, a public art project that posthumously honored designer Tibor Kalman. Tibor Kalman had an unrealized dream to create an ‘un-advertising’ campaign to question social and economic equality. From 5/1 to 6/15/Y2K, Tiborisms were featured on 1 million Parmalat/Sunnydale non-fat milk cartons in supermarkets in the New York metropolitan area and every hour at 59 minutes past the hour on the NBC Astrovision video billboard in Times Square. Inspired by Tibor and Maira Kalman, undesign created a little experiment* called UNDESIGN IN ORBIT. We hacked some PERL and called in the resources of some of our friends to give you the ability to create your own UNAD. Pick a picture, utter some appropriate un-slogan, and your un-banner will be created.”

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27th March 2001

Listeners are just a byproduct of advertisers?

“Incredible conversation on the phone betweek Mikey who runs the radio morning show on 97.1 in Dallas, TX and one of his bosses who is in charge of advertising. The topic was that a radio broadcast from Mexico for the show was cancelled because Mikey’s boss was going to Mexico instead to mingle with some of the clients who pay big bucks for advertising.”

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