Yikes — two months?!? I’m getting ready to relaunch xBlog soon. Thanks for yer patience.
Introducing Typekit
It’s getting closer:
When we started Small Batch Inc. last year, our goal was to explore what’s now possible on the web. That exploration has taken many shapes: bringing together a community at The Start Conference, working with our friends at Twitter for a few months, and digging deep into data with Wikirank. Now we’re focusing on an entirely new idea, and we’d like to share that with you. It’s called Typekit.
We’ve been following developments in web browsers very closely, looking for new and smarter ways to build stuff. Last fall, we started seeing renewed interest in linking to fonts via Cascading Stylesheets. While the W3C working draft has been around for years, a new wave of browser support will finally offer designers more control over fonts on the web. A particularly cogent article from John Allsopp, followed by frequent conversations with him, helped us understand that there was a significant opportunity here.
How David Beats Goliath
When underdogs break the rules, by Malcolm Gladwell:
When Vivek Ranadivé decided to coach his daughter Anjali’s basketball team, he settled on two principles. The first was that he would never raise his voice. This was National Junior Basketball—the Little League of basketball. The team was made up mostly of twelve-year-olds, and twelve-year-olds, he knew from experience, did not respond well to shouting. He would conduct business on the basketball court, he decided, the same way he conducted business at his software firm. He would speak calmly and softly, and convince the girls of the wisdom of his approach with appeals to reason and common sense.
