Archives:
March 2009

15 Roles Every Startup Needs Filled

This post goes through 15 critical roles then suggests which ones can be added later. Lots of discussion in the comments too…

I’ve been thinking about how to prepare for Startup Weekend, which is approaching quickly. Part of the registration process was assigning yourself a “specialty”. Of the seven designations, I chose architect for myself, whatever that means. But the role-designation question might be useful, and I think it’s worth looking at all the hats to be worn and shared in a startup.

In my previous startup I tried to wear so many hats — too many — and we failed.

Posted by Bill Keaggy on Tuesday, March 31st, 2009 at 6:04 am
Archived in Entrepreneurship, Software & technology | comments (0)



Walls of Separation

I know the whole Tropicana is old news but I should’ve posted this last month:

Today as I watched a video of Peter Arnell describe the rationale behind Tropicana’s rejected package design, I had a bit of an epiphany. Many companies, brands and organizations are inadvertently building walls between themselves and their customers. It’s unintentional, happened over time—but ultimately in this age of empowerment, customers feel more connected to each other than they do to your business or brand. Maybe it’s always been this way—but it seems to me that it’s getting worse, not better.

Posted by Bill Keaggy on Tuesday, March 31st, 2009 at 6:00 am
Archived in Customers | comments (0)



Dave Gray joins Rosenfeld Media strategic board

Here’s a snippet from the Rosenfeld web site:

We’re thrilled to announce that Dave Gray, chairman of XPLANE, founder of the VizThink conference, and mind behind the Unbook, has joined Rosenfeld Media’s strategic advisory group. Dave can’t help but stretch each medium he touches, and we look forward to his thoughts on how we might reconsider and improve the books (un- or otherwise) we produce. Welcome, Dave!

The rest of the board includes Tony Byrne, Diane Cerra, Dirk Knemeyer, Peter Morville, David Weinberger, Ph.D., John Zapolski and Jeffrey Zeldman.

Cheers, Dave!

Posted by Bill Keaggy on Friday, March 27th, 2009 at 12:03 pm
Archived in XPLANE news | comments (0)



Getting serious about your meeting problem

Really good suggestions from Seth Godin.

Some folks are going to eight hours of meeting a day. At Ford, they used to have meetings to prepare for meetings, just to be sure everyone had their story straight.

If you’re serious about solving your meeting problem, getting things done and saving time, try this for one week. If it doesn’t work, I’ll be happy to give you a full refund.

I especially like “2. Schedule meetings in increments of five minutes; 4. Remove all the chairs from the conference room; 7. The organizer of the meeting is required to send a short email summary, with action items, to every attendee within ten minutes of the end of the meeting.

Posted by Bill Keaggy on Friday, March 27th, 2009 at 11:13 am
Archived in Meetings & office culture | comments (0)



Making some tweaks

Doing some work on xBlog for the next few days, including implementing a new theme, incorporating VISUALS, starting to publish new, original, content and more. xBlog is 10 years old this year and it’s time to grow up. :-)

Some links are broken and some layout is wonky at the moment but will be fixed soon. In the meantime check out the new bBlog.

—Bill

Posted by Bill Keaggy on Friday, March 27th, 2009 at 9:58 am
Archived in XPLANE news | Comments Off



A Naked Audience?

Presentation prep advice from Nancy Duarte:

“Imagine everyone in the audience naked.”

Are you kidding me?!?!? Why would I want to imagine standing in front of a large group of naked people? Just thinking of that makes me shudder. I mean seriously what if you are presenting to a group of engineers? No offense, but I can’t imagine presenting to Steve Wozniak as he stares at me in the nude! Steve, I love you, but…

The point of this advice is to lighten your focus, relieve your stress, and allow you to relax into the moment. The secret is, there’s no secret–the key is preparation and rehearsal. Here’s some techniques I’ve been shown over the years to help me obtain focus and be more relaxed onstage.

Posted by Bill Keaggy on Friday, March 27th, 2009 at 7:42 am
Archived in Presentations | comments (0)



The Best Way to Understand Your Customers

Adaptive Path‘s Peter Merholz is now writing a column for Harvard Business Publishing:

Recently, Sprint Nextel announced that in Q4 2008, they lost 1.3 million customers. It’s tempting to blame the recession, but then how do you explain AT&T Wireless gaining 2.1 million subscribers, and Verizon gaining 1.4 million? Forrester’s 2008 Customer Experience Index suggests a reason. Sprint Nextel was far and away the worst-ranked of the wireless service providers. Out of all the companies (from a range of industries), Sprint Nextel ranked 108 out of 114. Verizon Wireless ranked 59th, and AT&T 64th. It’s in difficult economic times that customer experience matters most — you don’t want to make it even easier for your customers to walk away because they’ve been so frustrated working with you.

Posted by Bill Keaggy on Thursday, March 26th, 2009 at 7:37 pm
Archived in Customers | comments (0)



optimism + the idea industry: 5 directions for living on purpose

A smart approach to tough times:

Via facebook magic, I’ve gotten so many messages of sadness, angst in the last few weeks: layoffs, survivor guilt, meaningfuness of work. The conversations are tough. The last thing I want to offer is a handy motivational speech or the “not to worry” quackery. But as you ask for advice (or comfort or a reality check), I have a bit to offer.

And the first part is :: we’ll get through this.

After that, no easy answers. Instead, I offer something looking from way above the fray and then, later, back into the guts of reality.

Posted by Bill Keaggy on Thursday, March 26th, 2009 at 7:36 pm
Archived in Business issues, Life, Meetings & office culture | comments (0)



Recently completed: An awesome poster for Microsoft Silverlight

Microsoft’s Silverlight team was looking for a way to improve how it communicates key features of the newest version of the development platform, Silverlight 3.0.

Inspired by another poster XPLANE built for Microsoft’s Expression Studio Group, the Silverlight team wanted a compelling piece that would energize and excite the Web development community. The final piece is a full-color poster measuring 36”x24” and was introduced at Microsoft’s MIX09 Web developer event March 18-20.

Since then the poster has been making the rounds in online forums, blogs and on message boards. Check it out for yourself!

Silverlight poster by XPLANE

Posted by Bill Keaggy on Friday, March 20th, 2009 at 11:57 am
Archived in Software & technology, XPLANE news | comments (0)



Anyone Can Swiss

“With our patented auto-swissification technology, making posters is a snap!”

Posted by Bill Keaggy on Thursday, March 19th, 2009 at 11:18 am
Archived in Graphic design, Typography | Comments Off



Kronos video

Sample visual
Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.

Azure poster

Sample visual
XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.

Tweets & Flickrs