“But what precisely is brand risk? It has been defined in various ways, most of them too narrow. Under many risk management approaches, brand risk has no definition of its own. It is merely the by-product of a variety of other risks, such as product liability lawsuits or adverse regulatory decisions. At most it is defined as threats to brand equity—in other words, to those differentiators that cause consumers to choose one product or service over another.”

Check out this new video from XPLANE, demonstrating the impact of mobile marketing. If you’d like to share via mobile devices, use this link: http://www.canalwap.com/xplane/.

“The first book I ever owned was a gift from my Uncle Al: Tom Swift and His Motor Boat, by Victor Appleton. The second book I bought myself: Tom Swift and His Motorcycle, by the same author. Over time I added Tom Swift and His Electric Rifle, soon followed by Tom Swift and His War Tank, and then His Submarine, His Airship, His Giant Telescope, and others—all allegedly written by the same man. Marveling at his prolificacy, I wondered how one author could write so many books: Who was Victor Appleton? I was an adult by the time I learned that Victor Appleton was not one man but many, a name owned by a syndicate and assigned, along with the plot lines, to a legion of ghostwriters.

If you are at all familiar with Steven Heller’s oeuvre, you can see where I’m going with this; but don’t worry. I am going there, but I promise not to stay long, because Steven Heller’s legendary productivity is not a destination, but a point of departure.”

“So, you’re thinking about podcasting and have no idea where to start. Or maybe you tried recording using your computer’s built-in microphone, or the USB headset you bought to use with Skype, and realized just how bad that sounds.

My hope is that this article detailing different setups I’ve used over the last few years will assist you in putting together a recording rig that suits both your needs and budget.”

“Here’s the short version: Pixish is a new site where you can create image contests.

Here’s the longer version: For Artists: You’ve got talent, admit it. You can draw, paint, take a great photo, or design something beautiful. But you need a way to get your work out there. Pixish is your chance to get published.

On Pixish you’ll find Assignments from people who need visual art for all kinds of projects. Each Assignment will have different requirements and rewards. If one inspires you, you can submit. The Pixish community can then vote up the best submissions. In the end, the Publisher who started the Assignment will choose a winner and give out any listed rewards.”

And here’s Derek’s story behind the story.

A presentation by former XPLANEr Eric Lewallen at Ignite Portland 2. (Thanks Jon!)

“An exploration in form where I take each of the states in the US and turn it into something. Childish? Yes. Awesomely fun? Definitely.” (Thanks Drawn!)

“You’ve seen these tech logos everywhere, but have you ever wondered how they came to be? Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish?

Let’s take a look at the origin of tech companies’ logos and how they evolved over time…”

“For writers, few steps in the publishing process are as strange as the state of suspended animation between submitting a manuscript and seeing the book appear in stores. The sudden change in cabin pressure from writing to waiting can be jarring — and can last a very long time. ‘It comes as a huge shock when it happens the first time,’ said the Irish writer Colm Toibin, whose first novel, ‘The South,’ appeared in 1990, a year and a half after he turned it in. ‘It was all slow and strange.’”

“A lot of people ask me how I do the MetaFilter Podcast (warning: the podcast makes no sense to anyone outside of MetaFilter uberfans). I know they don’t mean ‘how do you do it man, you’re making magic over there every week!’ but rather “what software and hardware does it take to make a decent sounding podcast?” After almost a year of regular podcasts and trying out different software and equipment, I’ve gotten the workflow down cold and I wanted to share the my way of making a good sounding podcast on the cheap. This works perfectly well for me being in Oregon and talking to my friend Jessamyn in Vermont over Skype, recording at both ends, then tossing it all into Garageband to complete the podcast.”

“We have unearthed, in a most unlikely place, an ancient print ad we believe to be the greatest in history. We think you will agree. Or, alternatively, that you will not.”

This is making the rounds but it is pretty great, especially #6 and #7. (Thanks kottke.org!)

“Ninety-six printmakers of all experience levels, have joined together to produce 118 prints in any medium; woodcut, linocut, monotype, etching, lithograph, silkscreen, or any combination. The end result is a periodic table of elements intended to promote both science and the arts.” (Thanks Boing Boing!)