xBlog: The visual thinking weblog
15th February 2008

The User Is Always Right: A Practical Guide to Creating and Using Personas

“How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users’ goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we’re making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful.”

posted in Books, Personas/Scenarios | Permalink | Comments Off

15th February 2008

Visualizing Information

“Visualizing Information: An Introduction to Information Design is a booklet I wrote and designed to introduce advocacy organizations to basic principles and techniques of information design. It’s full of examples of interesting design from groups around the world in a variety of media and forms. It has tips, exercises, and even recommended Free Software packages to help polish up your graphics.”

posted in Information design, Visual thinking | Permalink | Comments Off