“Recently, a client asked us how they might make the most of our design engagement. We started a staff e-mail thread and came up with these tips that organizations should know to create truly innovative products with an external design firm. As we told our client, innovative products come from companies with one important characteristic — willpower: The perseverance and committed resources to see a breakthrough product launched.
Here are Adaptive Path’s tips for our clients — or yours.”
Link:
http://www.adaptivepath.com/ideas/essays/archives/000857.php
