13th
September
2007
“Let’s be plain about it: Design is business. We can’t go on with suspicious…accountability. Designers, who excel at making hard things easy to understand through an interface, need to be part of the business discussion. Giving them Word docs and telling them to “make it look good” won’t cut it anymore. There is no accountability there, and worse, at that point much of the potential for really giving users what they need is already lost. If the Word doc is garbage, then no matter what the designer does will fail. Garbage in, garbage out. The scope of possibility is cut down to a narrow fraction of what it could be…of what the designer could come up with if they only had some time to think about how the strategy affects the design. As Peter Merholz says: Experience is the product.”
posted in Business of design | Permalink |
13th
September
2007
“In early August, the medical supplies and drug firm Johnson & Johnson sued the American Red Cross over the right to use the red-cross emblem. Most of us had assumed that the red cross, seen on ambulances and first-aid kits, was a universal symbol of succor to the suffering. But like any graphic symbol, the red cross turns out to have more meanings and more history than would at first appear. And the rights to use this symbol are equally complicated—a reminder that many graphic symbols have more complex stories than we expect.”
posted in Branding, Copyright/TM, Logos/Symbols | Permalink |
13th
September
2007
“Researching the Human Genom[e], they say that all present humans are very close; and perhaps started from a family in Africa. But taking a hundred thousands years in different locations on the earth, their cultures and the languages have diversified; now communication difficulties happen among them. Humans are social animals; can’t survive without communication. In the beginning era, how did people make a mutual understanding? Looking back at the ways and taking their wisdom would help to build natural EL. Because the ways work even now when a language is useless. My proposal for the concrete EL system is referred to the primitive methods and ideas of main writing/communication systems worldwide…”
posted in Communications, Visual thinking | Permalink |
