Thirteen Ways of Looking at a Typeface


& May 2007

“For Massimo, this was an ideological choice, an ethical imperative. ‘In the new computer age,’ he once wrote, ‘the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.’ For me, it became a time-saving device. Why spend hours choosing between Bembo, Sabon and Garamond No. 3 every time you needed a Venetian Roman? For most people — my mom, for instance — these were distinctions without differences.”

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Kronos video

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Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.

Azure poster

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XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.

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