xBlog: The visual thinking weblog
15th May 2007

How to talk to the press

“A short guide to what works and what doesn’t when talking to reporters.”

posted in Communications, Journalism | Permalink | Comments Off

15th May 2007

Thirteen Ways of Looking at a Typeface

“For Massimo, this was an ideological choice, an ethical imperative. ‘In the new computer age,’ he once wrote, ‘the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.’ For me, it became a time-saving device. Why spend hours choosing between Bembo, Sabon and Garamond No. 3 every time you needed a Venetian Roman? For most people — my mom, for instance — these were distinctions without differences.”

posted in Typography | Permalink | Comments Off