“In advertising, branding, marketing, design, public relations, we live and breathe creativity. And the thing about creativity is, not everyone agrees on the interpretation of the brand, whether ad concept or identity design. Guess what? That’s OK. It’s called collaborating. A healthy debate can lead to the best product, but I feel it’s the agency that needs to lead with authority. Otherwise, you might as well ask ‘Do you want fries with that website?’ So what happens when the client doesn’t want to be led? When it stops critiquing and starts bullying over design issues that you know are detrimental to the brand?”
Link:
http://adage.com/smallagency/post?article_id=116385
