xBlog: The visual thinking weblog

Filed in: Old media

20th February 2007

DIY Nike Style: Zines and the corporate world

“What do corporations expect to reap in return from their zines? Not direct sales. Filled with the typical zine fare of rants, comics, interviews with musicians, and poetry, U Don’t Stop—like most other astroturf zines—doesn’t openly sell its patron’s products.”

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