The Compassionate Creative: Calling for Advertisers to Let Empathy and Insight Drive Design

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Creative Director

Thursday, February 15th, 2007 at 7:11 am

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& February 2007

“I don’t know a lot about makeup. When Organic started the pitch process for a major pitch for a cosmetics company, I thought Bobbi Brown was married to Whitney and that MAC was a line of Apple products. How could we get smart about women’s cosmetics? The answer was to immerse the team in the lives of women who use the product.”

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http://www.adotas.com/2007/02/the-compassionate-creative-calling-for-advertisers-to-let-empathy-and-insight-drive-design/
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