The Compassionate Creative: Calling for Advertisers to Let Empathy and Insight Drive Design


& February 2007

“I don’t know a lot about makeup. When Organic started the pitch process for a major pitch for a cosmetics company, I thought Bobbi Brown was married to Whitney and that MAC was a line of Apple products. How could we get smart about women’s cosmetics? The answer was to immerse the team in the lives of women who use the product.”

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Link: 

http://www.adotas.com/2007/02/the-compassionate-creative-calling-for-advertisers-to-let-empathy-and-insight-drive-design/


Kronos video

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Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.

Azure poster

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XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.

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