xBlog: The visual thinking weblog
15th February 2007

Tax Saving Tips for the Graphic Artist

“Take notice all you unique visual designers — whether you use Dreamweaver or Six Apart or Oil on Canvas; whether your income is $2,000 a year or $200,000 a year; whether you receive a 1099 or not: The IRS applies the same rules and regs to all of you. That’s right, unique carries no weight with the IRS. You all must follow the same rules. Here are some time and money-saving tips — a Designers Dozen — on how to simplify those complex rules to fit your unique situation. All stem from questions you have asked me or areas I know you need help in.” (Thanks kottke.org!)

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15th February 2007

The Compassionate Creative: Calling for Advertisers to Let Empathy and Insight Drive Design

“I don’t know a lot about makeup. When Organic started the pitch process for a major pitch for a cosmetics company, I thought Bobbi Brown was married to Whitney and that MAC was a line of Apple products. How could we get smart about women’s cosmetics? The answer was to immerse the team in the lives of women who use the product.”

posted in Advertising | Permalink | Comments Off