xBlog: The visual thinking weblog

Filed in: Old media

10th November 2006

A Tale of Three Communities

“The online world has created a culture of creation among ordinary people. Meanwhile, magazines are still partying like it’s 1899. Writers write, readers read, and never the twain shall meet. Simply put, this can’t last. Magazines need to open their doors to their readers. Instead of thinking of writers and readers as two separate communities, magazines need to realize that they really only have one community: the people who give a shit about their magazine.”

Comments are closed.