3rd
October
2006
They’re not fonts!
“‘What font is used on the Absolut Vodka bottles’? ‘Can you identify the font used in the new Star Wars movie’? ‘Do you recognize the font in the attached PDF’? I get questions like these daily. I don’t mind them. Fact is, I enjoy the challenge. What I don’t like, however, is the nomenclature. It seems that just about everyone is using the word ‘font’ when they are referring to a typeface. ‘Fonts’ and ‘typefaces’ are different things. Graphic designers choose typefaces for their projects but use fonts to create the finished art.”