14th
September
2006
The Design Barcode
“…we came up with a way to give barcodes a fun and beautiful makeover, while keeping its functional utility intact. We christened this new type of barcode the ‘Design Barcode’ and pitched it to various manufacturers throughout Japan. As a result, many companies adopted it into their package design, and we helped to turn barcodes into a new channel for companies to communicate to their consumers.”