The Persona Lifecycle: Keeping People in Mind Throughout Product Design


& September 2006

Book review: “The standard waterfall development model is extended by adding new phases at the beginning and end, then integrating ‘life process’ terms for a richer development cycle; i.e., conception, gestation, birth, maturation, adulthood, and retirement. The last five (of twelve) chapters are invited contributions from well-known systems designers and developers, including Larry Constantine and Jonathan Grudin. Embellished by voluminous examples and illustrations (contributed by the second author’s father), also included are case studies, lessons learned, good ideas, and practical details shared by persona practitioners from a variety of industries.” (Thanks InfoDesign!)

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Link: 

http://www.acm.org/ubiquity/book_reviews/v7i34_personna.html


Kronos video

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Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.

Azure poster

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XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.

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