26th
August
2006
“During the 18th century, British caricaturists changed the shape of speechballoons from gothic speech-bands or flags into fluffy balloons, our modern speechballoons. I’m using the word speechballoon as the general, inclusive term. (The gothic form of speechballoons are speechbands, flags, scrolls or sheets of paper, the modern form of speechballoons are balloons, but also little rectangles, often rounded at the edges, or simply little blocks of text above the heads of the speaker etc, etc).”
posted in Illustration | Permalink |
26th
August
2006
“A strange gulf exists today between the worlds of design and advertising. That makes it easy to forget that one of the greatest designers that ever lived was an advertising art director: Doyle Dane Bernbach’s Helmut Krone. Long before branding became a buzzword, Krone intuitively understood how graphic design could define an institution’s personality. ‘The page,’ he once said, ‘ought to be a package for the product. It should look like the product, smell like the product…Every company, every product, needs its own package.’ Without ever designing a logo — often without even using a logo — he created corporate images that endure to this day. How many companies can be said to ‘own’ a typeface the way that Volkswagen does Futura Bold? They have Helmut Krone to thank for that.”
posted in Advertising | Permalink |
