8th
August
2006
Poynter’s Complete Waste of Time
“The Poynter Institute is about to launch the research phase of its run-up to launching version 4.0 of its perennially popular game, The Poynter Institute’s Complete Waste of Time. Many of you may know it by its more common name, the EyeTrack study. It’s a game where knowledge is fun! — knowledge of utterly useless, anecdotal and irresponsibly non-applicable trivia about the viewing habits of website visitors. Let’s play along.”