“Harris Interactive recently released a list of products ranked by brand equity, a measure of the brand’s popularity with US consumers… Marketing can be a double-edged sword. The companies who manufacture these products have done a fantastic job in marketing these products, so fantastic in some cases that the brand name is in danger of becoming a genericized trademark.”
http://www.kottke.org/06/06/brand-genericide
Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.
XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.
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