“Harris Interactive recently released a list of products ranked by brand equity, a measure of the brand’s popularity with US consumers… Marketing can be a double-edged sword. The companies who manufacture these products have done a fantastic job in marketing these products, so fantastic in some cases that the brand name is in danger of becoming a genericized trademark.”
“It can be tricky to identify the right levels of manpower for a web team. Indeed, many organisations badly underestimate the amount of work required to keep their sites operating smoothly–they perhaps imagine that once a website is put live, it magically looks after itself. As a result, only the barest bones of proper staffing are put in place. Fortunately, the problem of defining the number of people required on a web team is not insurmountable. A useful device for arriving at a good answer is the concept of ‘website scale.’”
posted in Web development | Permalink | Comments Off
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| « May | Jul » | |||||
| 1 | 2 | 3 | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 | 27 | 28 | 29 | 30 | |
