23rd
June
2006
Cubicle Culture: How brainstorming works best
“‘If you leave groups to their own devices, they’re going to do a very miserable job,’ says Prof. Paulus. But if people brainstorm alone after the group brainstorming session, it can be productive, he says, adding, ‘It’s ironic: You tap the benefits of groups alone. Everyone still presumes the best brainstorming is group brainstorming.’”