“It’s our human nature to emulate things that are good. It’s our nature to make things complete. But when forming a market strategy, these tendancies won’t help out much. Too often companies go after market leaders by trying to reach parity in feature sets, or worse, by trying to do a little bit of everything. Below is a diagram analyzing the competitors in online photo sites circa early 2005. I’ve been using this diagram to show that you can compete smartly by not doing what your competitors are doing…”
Link:
http://www.adaptivepath.com/blog/2006/04/28/pitfalls-of-parity/
