21st
April
2006
OK, You’re About to Lose Your Big Client. Now What?
“I got a call from a local newspaper reporter the other day, asking me to comment on an open wound in our industry: the firing of two local shops by a client that has outgrown them. Every agency which lands a plumb client that is growing faster than the agency is vulnerable. With a few exceptions (Nike and Weiden and Kennedy; Deutsch and Ikea; Ogilvy and American Express come to mind), eventually, the client is going to bring in new management from outside the market, and the countdown to the firing of the agency will begin.”