15th
March
2006
Moving Up the Food Chain
“Each week, the moderator of the AIGA-Gain mailing list poses one question to the group for discussion. At the end of the week, he summarizes the list’s responses, so the group can move on to the next topic. Question: ‘I like the idea of using design techniques being used to solve business problems, but in my organization, other groups have pigeonholed design into the typical, end-stage ‘make it look pretty’ part of the process. I think I have the skills to use design techniques earlier along in the process, but how do I communicate that to management? How do I get started–what’s the way to start doing this when you haven’t done it yet?’”