“Business people don’t sit in their offices wondering how they can make a product uglier, and designers don’t want to create products that won’t sell. Everybody (usually) wants to do the right thing for the company, the products and the customers. So why do so many good designs get trampled during the product development process?”
Link:
http://gain.aiga.org/content.cfm?ContentAlias=_getfullarticle&aid=1503414


