A Basic Guide to Printing & Having a Successful Press Check
“As your client base grows so will the size and scope of the creative work you do for them. If print design is one of your services, adding print services to your menu will add more value to your business and your bottom line. Even with the shift toward online print ordering, some printing due to the quantity and/or expense will require an in-person press check… It is incumbent upon the designer to have a basic understanding of preflighting, the printing process, and standard procedures surrounding a press check to be successful at it. Do a little research, buy a Pocket Pal, and ask a lot of questions from your printer or others with experience… With that said, let’s take a look at the basics of preparing, performing and concluding a press check.” (Thanks swissmiss!)
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