12th
December
2005
Creativity on speed
“It’s been said that art, creativity, and innovation are about the recognition and mastery of constraints… One of the best ways to be truly creative–breakthrough creative–is to be forced to go fast. Really, really, really fast. From the brain’s perspective, it makes sense that extreme speed can unlock creativity. When forced to come up with something under extreme time constraints, we’re forced to rely on the more intuitive, subconscious parts of our brain.”