“Do you design your communications or do they just kind of happen? When your communication is important — that is, when you want it to be remembered — you need to think carefully and design it to resonate with your intended audience… You can improve your communication by thinking about seven ‘C’s’ of communication design: The seven C’s lay out a simple sequence which can help you start broadly and work your way down to specifics”
Link:
http://communicationnation.blogspot.com/2005/12/seven-cs-of-communication-design.html
