“Do you communicate formally or informally? When you give a talk, is it highly structured and laid out in formal blocks, like a city? Or is it an untamed wilderness; a confusing tangle of references? What about your website? How about your work environment? What does it communicate?”
posted in Communications | Permalink | Comments Off
“Every design profession needs its iconic success story. Architects have the Guggenheim Museum in Bilbao. Product designers have the Apple iPod. And now, at last, graphic designers have an icon to call their very own: a little pill bottle, about 4 inches tall.”
posted in Industrial design | Permalink | Comments Off
“That great bane of contemporary media, the Listicle, made another appearance last week. This time, it was in answer to that nagging question: what were the 40 greatest magazine covers of the last 40 years.”
“This article distinguishes between influence in marketing and in sales. While there is overlap between the two, marketing here refers to activities you use to get visible in your target market. ‘Sales’ refers to face-to-face conversations you have with prospects. Following are eight ways to apply the principles of influence to your marketing strategy and tactics…”
posted in Business of design | Permalink | Comments Off
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