“…let’s say you’re not a Ward Cunningham or any other famous, visible, already influential industry player. You’re an engineer, or maybe a program manager. In that case, you do what many of us did at Sun… subvert from within. Here’s my little unofficial guide to creating passionate users for those working in Big Companies. Most is from things a maverick (but cleverly disguised as compliant) group of us did at Sun, while we could.”
Link:
http://headrush.typepad.com/creating_passionate_users/2005/09/subvert_from_wi.html
