16th
September
2005
“‘Never waste a stroke.’ That’s the best piece of advice you’ll ever get in logo design. However, it’s also advice that can inadvertently get you in trouble. Draw a blue circle on the screen and you’ve just stolen the Blaupunkt logo. Draw a yellow line and you’re copying Visa. Draw a black swoosh and you’re ripping off Nike. The less intricacies involved in creating your masterpiece, the more likely it is that someone has already created it.”
posted in Logos/Symbols | Permalink |
16th
September
2005
“I mentioned this idea briefly when I posted about the recent redesign, but I wanted to expand it further. Web designers of the world, let’s talk about your bottoms. When you’re designing pages — specifically content pages — what is the best possible thing that could happen? I mean after the user has bought a computer, gotten internet connectivity, figured out how to use a browser, and somehow found their way to your site… what is the single best thing that they could do? Read. That’s right, read. And read all the way to the bottom of the page. In this business, a user that actually reads all the way to the bottom of a page is like gold.”
posted in Web design | Permalink |
