4th
August
2005
Logos by the Numbers
“Designers of logos and trademarks have long been wary of attempts to subject their work to quantitative analysis, maintaining that such empirical scrutiny stifles and devalues their creativity. Raymond Loewy boasted about how he had departed Chicago on a train bound for New York, and had sketched the new International Harvester logo on a dining-car menu before reaching Fort Wayne.”