“Designers of logos and trademarks have long been wary of attempts to subject their work to quantitative analysis, maintaining that such empirical scrutiny stifles and devalues their creativity. Raymond Loewy boasted about how he had departed Chicago on a train bound for New York, and had sketched the new International Harvester logo on a dining-car menu before reaching Fort Wayne.”
posted in Logos/Symbols | Permalink | Comments Off
“Now that we’ve been informed we’re not on the verge of instant dismissal, we’re shaking things up over here. Our more teutonic side craves structure, authority, limits. With that, we bring you our first regular feature: the Proustberg Questionnaire. First up, Pentagram partner Michael Bierut.”
posted in Graphic design | Permalink | Comments Off
“That alphabet. It’s been around a long time, and I, for one, have some complaints. Don’t you think it’s time for a redesign? I mean, the thing’s not exactly ‘fresh’ anymore, is it?”
posted in Typography | Permalink | Comments Off
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