Branding, Experience and Story


& July 2005

“Branding shouldn’t be solely about your visual identity, although it’s important. It should be about your voice, your face, your humanity and your story. It’s should be real. In an experience economy it’s the experience that matters. To illustrate that, I’ve got a story about one of my favorite brands and the supplier of some of my favorite experiences: The Majestic Bay Theatre.”

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Link: 

http://www.7nights.com/asterisk/archives05/2005/07/branding-experience-and-story


Kronos video

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Check out this video we made for Kronos to help celebrate International Women's Day, 2011. Learn more in this xBlog post or jump over to YouTube and watch it there.

Azure poster

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XPLANE | Dachis Group developed a A vibrant, engaging poster showing how Microsoft Azure enables developers to run applications and store data on Microsoft servers. The poster recently took top honors in the American Business Awards.

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