24th
June
2005
Corporate identity client questionnaire
“A good brief is half success with an identity project. If you have all the information and an in depth understanding of your client’s brand you will have the basis for a great logo and striking identity. Without it you’re just shooting in the dark and can only rely on your luck to find the right solution. A good brief also simplifies your work by giving numerous seeds of ideas to work with… This is why I developed and fine tuned over the years a client questionnaire to use as a guideline to interview the client and now I’m giving it to you hoping you can make a good use of it for the next identity project you will work on…”