22nd
June
2005
Call Me Sh**head, or, What’s in a Name?
“The biggest problem, of course, is that new names seldom sound good at first. Advertising executive Ron Holland thought that Xerox was a horrible name for their client’s up-and-coming duplicating company. ‘They’ll call it Ex-Rox, the famous Japanese laxative,’ he told his partner, George Lois.”