17th
June
2005
Masters of Design
“In October 2003, several hundred graphic designers gathered in Vancouver for the American Institute of Graphic Arts’ biennial conference. For three days, they argued, debated, and fulminated over what seemed a daunting question: How could they make the world — especially the business world — understand the power of design? Today, that challenge seems quaint, even antiquated. If anything, companies now face the question’s inverse: How can you not see the power of design?”