12th
April
2005
We’re All Brand Managers Now
“I had an interesting conversation today about the nature of jobs today. The debate centered around the notion of what it means to be the boss, particularly in a creative field. When you’re not the boss, the top spot gets idealized and romanticized as the ultimate perch to do what you love. But when you see close up what the boss really does all day, you realize that he or she is almost never doing what got them into the business.”