“Here’s a neat way to invent a new Purple Cow. Figure what the always is. Then do something else. Toothpaste always comes in a squeezable tube. Business travelers always use a travel agent. Politicians always have their staff screen their calls. Figure out what the always is, then do exactly the opposite. Do the never.”
posted in Creativity | Permalink | Comments Off
“I had an interesting conversation today about the nature of jobs today. The debate centered around the notion of what it means to be the boss, particularly in a creative field. When you’re not the boss, the top spot gets idealized and romanticized as the ultimate perch to do what you love. But when you see close up what the boss really does all day, you realize that he or she is almost never doing what got them into the business.”
posted in Business of design | Permalink | Comments Off
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