xBlog: The visual thinking weblog
28th January 2005

Google UX Talk Thoughts, Once Removed

“So, I didn’t see Marissa Meyer speak at BayCHI about Google’s approach to user interface design, but Rashmi and Luke did, and I found some of what they related to be quite interesting. The thing that most grabbed me was this comment from Rashmi’s notes: ‘Marissa also addressed whether User Experience is a sustainable competitive advantage. Although analysts such as Gartner believe that User Experience is not a sustainable competitive advantage (because it can be copied easily) Google has observed that their competitors have not been able to catch up. Marissa thinks that since Google started from such a different point (a very bare interface), other companies have had a difficult time reaching that point (since they started from such a busy interface, and have so much paring down to do).’ Luke echoed this statement in his notes, with a slightly different emphasis…”

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28th January 2005

PHOTOSHOP: USING an ADJUSTMENT LAYER

“Eight years ago we sold our darkroom equipment and moved our image editing to the computer. The image editing software we chose was Adobe Photoshop… Today we are making images that we could not even have dreamed of making before. Since then our expertise in Photoshop has increased many times over, and we continue to refine our workflow.”

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28th January 2005

A9.com brings Yellow Pages to life by adding 20 million images

“The most powerful technology A9.com invented for Yellow Pages is ‘Block View,’ which brings the Yellow Pages to life by showing a street view of millions of businesses and their surroundings. Using trucks equipped with digital cameras, global positioning system (GPS) receivers, and proprietary software and hardware, A9.com drove tens of thousands of miles capturing images and matching them with businesses and the way they look from the street. The whole process (except for the driving!) is completely automatic, making it fast and efficient. Block View allows users to see storefronts and virtually walk up and down the streets of currently more than 10 U.S. cities using over 20 million photographs. We are driving and at some point hope to cover the whole country.”

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