“About a year ago, I had the self-righteous idea to ‘forecast’ the in colors of 2004. What I thought most people would simply brush off as ’some random designer’s questionable hunch’ wound up being quite a hit, and after many emails from supporters hoping for a 2005 edition, I decided to assuage their request.”
“Three proposals, three-hundred envelopes, three-thousand business cards, thirty-thousand brochures ó if you don’t spend a lot of time getting projects printed, how and where to do it can be daunting. If you do it every day, you know that the quality, pricing, and efficiency of various printing services varies dramatically from place to place and time to time. Interested in a prescription for total confusion about the printing process? Look under ‘printers’ in a phone directory.”
“1. Build brand integrity: One of the things I love to hate about traditional agencies is the degree to which they misunderstand brand. Landor defines brand as, ‘The sum of all the characteristics, tangible and intangible, that make the offer unique.’ Itís a definition so broad as to be nearly meaningless, which leaves room for agencies to overlook the most important component, a customerís interaction with the offering…”
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“The new 13-digit ISBN has been approved and plans are underway to transition to the new number industry-wide, world-wide by January 1, 2007. Find out how the expansion of the ISBN from 10-digits to 13-digits will impact your business and operations…”
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